Pentagram was founded on June 12, 1972, and turns 40 this year. To celebrate the occasion we’ve created a short film that tells the story of a boy born on the day Pentagram opened and how his life has been tracked (and kerned) by four decades of Pentagram design.
You may not have heard of the design agency Pentagram, but if you've
seen a Nissan billboard, a Tiffany's bag or an episode of "The Daily
Show" since 2005, you know its work. For better or worse, the
transatlantic design consultancy has significantly affected the look of
the world -- designing logos (or redesigning ones
much to some people's despair), public spaces, and even "
new identities" for some of the world's largest companies.
No surprise, Pentagrammers are no slouches at marketing themselves.
To draw attention to the company's 40th birthday this June, the London
office released a clever piece of self-congratulation -- a reel of
Pentagram's most recognizable work set to the story of a fictional boy
born 40 years ago. As you watch "
The Forty Story,"
be sure to listen for the sound of ad executives around the world
slapping their foreheads at not having thought of this earlier.
http://www.huffingtonpost.com/2012/05/24/the-forty-story-pentagram_n_1542845.html
